USC Provost IT Office


Leading client projects
Lead Product Designer
10/2020-12/2023
figma
ServiceNow
WordPress
SharePoint
google analytics
miro
markup
monday.com
google suite
The web team at USC's Provost IT Office oversees the end-to-end creation of diverse university department websites, from initial ideation through to final implementation.
I worked with the USC Provost IT Office's web team for 3 years as the lead product designer, leading the creation and development of websites for various university departments.

Some client projects I led and launched:
01. ADA Compliance
02. Office of Culture, Ethics, and Compliance
03. LGBTQ+ Student Center
04. First Generation Center: Transfer Students
05. USC Policies
This case study highlights an internal client project for which the launch is expected in late 2024. The project focuses on the redesign of the homepage, with other pages available upon request.
Led the UX research process and mentored product design interns through shadowing sessions and workshops
Launched 4+ end-to-end client websites with an average 40% increase in website traffic and 20% growth in mobile conversions
Collaborated with the Project Manager to develop 30+ comprehensive web design guideline documents
Final Design (homepage)
my impact
Below is a brief overview of my impact and contributions to the team throughout the years. Please allow a couple seconds for the slides to load :)
research insights
user interviews
card sorting
We interviewed 6 active users to gain insight on how they utilize the internal portal. Below are the main opportunity areas I pinpointed from the interviews.

What is the current experience like on the internal incident reporting tool?
Lack of comprehension
Hard to navigate around the portal, and vagueness in the terms used in the site
Content overload
Lots of redundant content, and an overwhelming amount of information overall
Confusing site directory
There are various forms for the same task/issue and is confusing to decide which one to use
Card sorting is a UX research method where participants organize topics into groups based on similarity, helping to understand user mental models.

How do users organize existing content on the internal incident reporting tool?
Users grouped the existing content on the site into 4 categories, revealing insights on how we could organize site content for clarity on the redesign
solidifying project goal
Design an internal incident reporting tool that allows USC employees to easily find, manage, and submit IT issues as tickets.
Identifying design opportunities
Assessment of the current USC employee internal incident reporting tool:
WordPress
ServiceNow
Redesigned homepage of the USC employee internal incident reporting tool:
site development in progress
This project is still ongoing and is expected to launch by late 2024. Check back later for more updates!
Let's make something together
© 2024 michelle yi